Thread: B&N to split its retail and Nook media businesses into 2 separate public companies
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Old 06-25-2014, 10:10 AM   #6
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Join Date: Mar 2012
Device: Kindle
Quote:
Originally Posted by misling View Post
When you combine this announcement with the previous announcement that Nooks are going to be a Samsung Galaxy Tab from now on, I wonder what exactly this Nook Media company is going to do? Marketing maybe? The Nook App?
It's going to be risky to depend on the Nook App for revenue.

How popular is the Nook App on iOS and Android compare to the Kindle App?

Why would a potential iOS/Android user (without any tie to Nook) use the Nook App instead of the Kindle App?

Kindle App offers cheaper prices and better selections. It's also a much better brand.

It's not a good idea for B&N to depend on the Nook App for revenue.


Installs for Nook App on Google Play
5,000,000 - 10,000,000

Installs for Kindle App on Google Play
50,000,000 - 100,000,000


The rise of smartphone / phablets / tablets as e-reading devices on iOS/Android will not be good news for the Nook App.

unless of course "the prices will be the same" everywhere. Per Steve Jobs. If the "prices are the same" everywhere, there is no reason to use the Kindle App over the Nook App or the default bookstore on iOS / Android.
Last edited by Top100EbooksRank; 06-25-2014 at 10:21 AM.
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