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I've noticed two trends with ratings. The first is that as a series progresses, the ratings go up I'm assuming because a large portion of the readership is composed of loyal fans. The second is as mentioned, some people can't deal with a book being successful and feel it is their duty to point out everything that is wrong with it.
I personally don't like the trend for Goodreads reviews to contain animated gifs. I wish I could screen them out in my settings. Stopping them via browser doesn't work for me as I view the site from different computers.
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