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Bezos has given shoppers seamless "One Click" buying on a phone with seemingly phenomenal recognition/identification properties (Firefly) - enabling impulse buying on an unlimited scale. He's not going to make millions selling a smartphone itself - he'll make millions selling everything on Amazon through the smartphone.
Which makes me wonder if Amazon will launch a Firefly android app for other phones/devices so that you can One Click shop at Amazon regardless of your device....
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