Quote:
Originally Posted by poohbear_nc
The target demographic includes (IMHO) - current Prime members, lifelong Amazon shoppers, current owners of Fire tablets (as pointed out above - the Fire phone is basically a modified Fire tablet), and probably folk who haven't taken the smartphone plunge - who may be reassured by having Mayday available to help them learn to navigate/use a new gadget.
It is unashamedly a device to facilitate one step purchasing from Amazon of anything you can aim its camera at - turning brick & mortar stores into "showcases" to visit, handle/test the product, and buy with free shipping (and possibly no sales tax) from Amazon.
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Exactly.
It's a slightly smaller, 3D Fire that also makes phone calls. There are millions of Amazon customers who will buy this. They already have a rather large customer base who've proven they don't give a damn about the iOS or Google ecosystems when it comes to tablets. Why would they suddenly start caring when it comes to smartphones?
And as for the $650 price tag?? Well ... anybody who's focused on the price of the hardware without a contract isn't in their target demographic either. I actually don't think that person is in ANY of the smart-phone makers' demographics. They just throw a big number out there for the smallish group of people who like to think that buying without a contract imparts some sort of badge of honor. Some will pay it. Those who don't won't be missed on earnings reports. *shrugs*