Quote:
Originally Posted by SteveEisenberg
I am not aware of anyone here expressing that fallacy. If you check out big publisher prices, you will see that, for the first year of so, they set eBook prices well below hardcover, and in the second and third year, often below paperback prices as well.
Now, personally, if I was going to buy a book, which I rarely do, I would indeed pick the eBook if it was equal to the price of the cheapest paper edition, or even if the eBook was a smiggen more. However, that's me, not most people. The most people situation is surely why the marketeers price the eBook lower.
I wonder if the survey covered other Macmillan imprints. Even if it didn't, the bigger publishers must all be doing market research that touches on this.
Of course, Macmillan isn't going to publish that they also surveyed St. Martin's Press (another one of their imprints) readers and determined that DRM elimination wouldn't change their lack of brand loyalty. Macmillan would be unwise to do that because it would generate negative publicity on the internet. |
"The majority of book buyers reads one or two a month and are adults able to and comfortable with paying the same prices for paper books. In fact many are happy to pay extra for the convenience."
My response was to this person's quote that most adults are willing to pay extra for the convenience of ebooks. Extra as in above the price of paperbacks.
For the most part, BEFORE the whole DOJ decision, many ebooks were priced higher than their cheapest (massmarket) paperback counterparts. Some still are.
http://www.amazon.com/Cross-My-Heart.../dp/B00BAXFAVK
Unless I missed it, ToR's stance wasn't on lack of brand loyalty but rather the expression of annoyance of their readers that when swapping devices, for whatever reason, DRM became an issue.