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Just because a character/concept is still capable of making money, it doesn't mean someone can sit on the copyright/trademark forever. There is a certain point where ubiquity must win and the free lunch must end.
The corporate entity that owns the mouse has pushed those boundaries way out of proportion, and by doing so has stifled innovation. They have also paved the way for other entities to do the same.
There are characters out there that are languishing because the people who own them hope to squeeze another few bucks out of them, but if they were public domain, there would be a whole new rennaissance for them and their genres.
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