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A lot of people are clueless about DRM and don't care. Right up to the point when their device dies and they find all their books are unreadable on their shiny new device they bought because of how great it sounded in the ads. After all they are used to stuff like records, cds, DVDs ect just working no matter which company they buy their devices from. Myself I've got about $4000 invested in my ebooks and I don't much care for the thought that in order not to have to write off my investment I'll have to buy my inevitable replacement from the same company even if a different company is making a much better device. This kind of lock in also removes a lot of the incentive for the company to really care about improving their devices. Why should they care when they've got captive customers?
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