Quote:
Originally Posted by BearMountainBooks
Interesting. I never knew that Doubleday had printers and sold direct. History may start repeating itself...
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Doubleday book clubs ruled!
Their SF book club provided a solid education into the genre through their monthly newsletters (I collected them for decades, until... something... changed).
Some of their book club editions are legendary (Their ERB Barsoom series, their two volume Treasury of Great SF...).
Mystery book club, Literary Guild...
Once upon a time, a NYC publisher actually *knew* what readers wanted to read and provided it. They had a brand readers trusted.
The trust evaporated fairly quick, though...
Beancounters can poison any relationship.
And since the beancounters are still in charge and will be in charge for the foreseeable future, that is one bit of history that won't be repeating any time soon.