Quote:
Originally Posted by speakingtohe
While I am not a fan of DRM (basically I am ambivalent) I think it is a bit unrealistic to expect it to disappear when a big majority of publishers, venders and established authors/rights holders are using it.
Helen
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Exactly.
And because the vast majority of paying customers (90+%) simply don't care about DRM.
DRM shows no signs of going away. Instead, there is a new encryption DRM on the horizon for epub downloads, ExpressPlay, that I expect will soon be annointed as a European standard. And there is a whole new breed of DRM schemes being cooked up for cloud players and subscription services.
The supply of DRM-free content is growing with the growth of Indie ebooks but that does not mean that the shrinking BPH share will follow suit. Instead, the thinking at LAGARDERE, for one, as revealed in their recent investor briefing, is to double down on DRM as a mechanism for pricing control. I expect them (or theur successor corporation) to be a day one supporter of the coming ExpressPlay ecosystem in europe.