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In my experience the average for Humblebundle does go up over time, but in this case I think it's gone down a little - when I bought the average was $9.36 but today the average is $9.27. A falling average would result from an increasing number of buyers taking the Pay What You Want option for the first tier of books.
Generally though I have seen averages go up, although not always as high as I would expect. If you wait until the next week I bet the average goes up a dollar or more, if that. I haven't seen averages double or go even up by 50%. The highest ebook bundle average was the first one at $14.29. I was surprised that the first Recorded Book bundle only went to $6.50 - this one is already doing better).
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