Quote:
Originally Posted by fjtorres
Hey, its brand loyalty.
Amazon is not unique in inspiring it. Most successful companies develop it with care because it is vital to staying in business. Sony, for one, has been living almost exclusively off brand loyalty for the last decade. Apple, for another, has long depended on it to "justify" its margins. Some people only buy FORDs and others only Hondas. It's common.What else are fanboy wars about but brand loyalty?
Without brand loyalty, B&N would probably be in chapter 11 reorganization already. So don't knock it. 
... |
For all practical purposes, Amazon has become the online equivalent of Walmart or Costco. Yes, there are certain loyalty programs (I pay from Prime from Amazon and am happy with it), but for the most part, Amazon is for people who are looking for a combination of price, convenience and reliability. I buy a lot of stuff from Amazon for that reason. But like Walmart and Costco, Amazon does have a downside, especially when it comes to ebooks. By pushing the maintenance of the ebook catalog onto the "publishers", they enable get rich quick types to game the system. Thus the hundreds of porn and PD books that seem to get republished on a daily basis.
Walmart, Costco and Amazon are not inherently evil by any stretch. They are just companies doing business like any other. The issue comes when they are the only game in town.