MobileRead Forums - View Single Post - Free and Bargain Non-Fiction in June 2014

GtrsRGr8 · 06-12-2014, 11:25 PM

This book seems to be aimed at people who create surveys. There may be few, if any, Mobilereaders who check this thread who are involved in creating surveys. However, all of us probably read surveys and it is important for us to know when they are flawed, intentionally or unintentionally, and therefore give inaccurate information.

The book is free and is high-quality.

The Survey Playbook. By Matthew Champagne. Rated 5 stars, but from only 6 reviews at the present moment. Print list price $12.95; digital list price $8.75; Kindle price now $0.00. http://www.amazon.com/Survey-Playboo...urvey+playbook.

Book Description
Why are surveys annoying, badly written, and provide ambiguous results? Because they ignore the 9 Principles of psychology! The Survey Playbook is a how-to guide for those who want to create a successful survey and an entertaining explanation of bad survey practices for those who fill out surveys.

If you are responsible for creating surveys for customers, students, members, or employees, or you are simply interested in why surveys are so annoying and poorly-written, read on! The Survey Playbook answers these questions:
* How do we increase our response rates?
* Are we asking the "right" questions?
* Is our survey too long?
* What are the best incentives?
* Why are our survey results ambiguous?
* Why don't our customers provide useful comments?
* People have survey fatigue - what options do we have?

This book is written for:
* Those who create surveys for customers, students, members, employees, alumni, or prospects
* Do-it-yourself'ers who use SurveyMonkey or other web-based survey tools
* Evaluation Committee members responsible for improving their course evaluation forms
* Tradeshow organizers who gather feedback from exhibitors and attendees
* College Administrators who interpret and act on faculty evaluation results
* Customer Retention Specialist or others dedicated to engaging and keeping customers
* Directors of Training responsible for instructor evaluations
* Marketing Researchers who have heard conflicting messages about the usefulness of surveys
* Those using web-based or paper-based surveys for accreditation and evaluation purposes
* Those who get annoyed when wasting their time filling out poorly constructed surveys

06-12-2014, 11:25 PM	#50
GtrsRGr8 Grand Sorcerer Posts: 7,334 Karma: 27815322 Join Date: Aug 2012 Location: Southeastern U.S., ya'll Device: Kindle; Kindle (10.1.1) for PC; Kindle Cloud Reader	Free Kindle--The Survey Playbook This book seems to be aimed at people who create surveys. There may be few, if any, Mobilereaders who check this thread who are involved in creating surveys. However, all of us probably read surveys and it is important for us to know when they are flawed, intentionally or unintentionally, and therefore give inaccurate information. The book is free and is high-quality. The Survey Playbook. By Matthew Champagne. Rated 5 stars, but from only 6 reviews at the present moment. Print list price $12.95; digital list price $8.75; Kindle price now $0.00. http://www.amazon.com/Survey-Playboo...urvey+playbook. Book Description Why are surveys annoying, badly written, and provide ambiguous results? Because they ignore the 9 Principles of psychology! The Survey Playbook is a how-to guide for those who want to create a successful survey and an entertaining explanation of bad survey practices for those who fill out surveys. If you are responsible for creating surveys for customers, students, members, or employees, or you are simply interested in why surveys are so annoying and poorly-written, read on! The Survey Playbook answers these questions: * How do we increase our response rates? * Are we asking the "right" questions? * Is our survey too long? * What are the best incentives? * Why are our survey results ambiguous? * Why don't our customers provide useful comments? * People have survey fatigue - what options do we have? This book is written for: * Those who create surveys for customers, students, members, employees, alumni, or prospects * Do-it-yourself'ers who use SurveyMonkey or other web-based survey tools * Evaluation Committee members responsible for improving their course evaluation forms * Tradeshow organizers who gather feedback from exhibitors and attendees * College Administrators who interpret and act on faculty evaluation results * Customer Retention Specialist or others dedicated to engaging and keeping customers * Directors of Training responsible for instructor evaluations * Marketing Researchers who have heard conflicting messages about the usefulness of surveys * Those using web-based or paper-based surveys for accreditation and evaluation purposes * Those who get annoyed when wasting their time filling out poorly constructed surveys