Quote:
Originally Posted by rkomar
Some mentioned earlier that the publishers' customers are the retail channels, not the readers. Setting up their own stores puts them in direct competition with their main customers, which can be bad for business overall. How do you sell a book cheaper on your own site while at the same time offering it to retailers to sell at a higher price? You can't, thus, no deals for readers who buy directly from the publishers' websites.
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It can be done with temporary deals, coupons, contest/win a book. But agreed, they can't very well sell for 60 percent off every day and expect retailers to carry the book. Samhain often has discounts though, especially pre-order on the Markhat (Frank Tuttle) books. IT was cheaper by 50 cents? I don't remember. I pre-ordered it from them. I think Carina does some sales too, but I"ve only bought from there once and I don't remember if it was price-related.