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"We need (and want) you to help us sell millions and millions of our (e)books (and to warehouse our physical books for us so we don't have to, and to provide pre-orders as a convenient mechanism to help us know how many copies to tell our binders to print), but we want you to shut up and do all that extra stuff for whatever we decide it's worth for you to do it for us. Because we are special snowflakes.
"P.S. We also want you to discount what we want discounted and not to discount what we don't want discounted ... WHEN we want it discounted (or not). Again ... see the Special Snowflake clause."
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