See this link:
http://www.marketwatch.com/story/ama...ung-2014-06-05
Its a 3D Smartphone and Apple and Samsung are shivering. Amazon investors are worried the phone will be offered at cost without any profits added.
The advantage of 3D for a Smartphone is that layers of icons could become the Main Menu. On the Samsung Galaxy s5 one can have 7 Menus but one must swipe to get to them. The Amazon phone may allow access to all that in one screen.
I'm locked into my s5 for two years but then I will naturally upgrade to the new Amazon smart phone.