
Quote:
A “Reading Rainbow” Kickstarter campaign could go twice as high as its $1 million target, as a revival effort for the popular educational show shattered its initial goal in just 12 hours.
The fundraising campaign, launched on Wednesday with star LeVar Burton as its frontman, has grown well beyond its initial goal, attracting pledges more than $1.7 million by Thursday afternoon
Read more: http://www.ctvnews.ca/entertainment/...#ixzz33FvnILON
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This video explains more on the project - a promotion of a reading app:
https://www.youtube.com/watch?v=t8DLihxcj14
Pretty amazing to raise 1 million dollars in one day.