Quote:
Originally Posted by fjtorres
Right now, the angst-fest is because Amazon isn't discounting the titles enough to goose sales to their liking.
So, let's play devil's advocate: why should Amazon spend *their* share of the sale price to boost Hachette sales and make less money themselves to make more money for Hachette? In every other business, promotional price reductions to increase sales are, in fact, shared. When Wal-Mart or BestBuy discounts the $199 XBOX to $149 for a week, they're not cutting the price out of the kindness of their heart to help Microsoft make more money selling XBL subscriptions and games. The do get to sell some accesories at full price and make some money off games but Microsoft chips in part (or all) of the discount to get more XBOXes into living rooms.
Whether it be groceries or electronics, cars or video games, retail promos (whether discounts or preferential placement) always involve at least a partial reduction in the wholesale price by the supplier. That's why its called co-op marketting. With pbooks, unlike XBO.
The only known facts are that two money grubbing multinationals are fighting over how to split the money that isn't going to the creators and that the one pocketing the bigger share is the one trying to pass themselves off as victims. And blocking compensation to the authors.
My heart fair bleeds for them.  |
Sorry Im late to this thread. Is it true that Hachette pays its authors less than Amazon? Do you know the figures?