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Originally Posted by fjtorres
Kobo need not worry about Apple getting into eink.
Apple already has the reading device they want: it's the iPad mini. 
If Amazon doesn't believe eink is the end-all of reading devices, why would Apple? |
You know what I meant. It was an example of how a product can be positioned into the high-end market without having to disclose huge spec lists to impress people.
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Right now LCD is evolving way faster than eink and I'm starting to suspect LCD will match eink power use long before eink ever gets fast saturated color at a viable cost. The red flag is Amazon buying Luquavista. As eink's biggest customer, would they have done that if they saw good color eink on the horizon?
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Probably, but will those devices, also be readable in bright light? That is the nr. 1 Achilles heel of an LCD-device as primairy reader. I could live with only 24 hours of battery power for example, but not with an unreadable display.
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And remember, while outdoor readability is a great eink marketting point (Amazon exploits it nicely in their commercials) it really hasn't stopped zillions of folks from reading on tablets. It argues for nichedom more than a must have...
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Yeah, and those zillions are just [....], [....] and [.... #$%@^@], who don't now what they are missing. Squinting at an almost unreadable display while reading feels a bit counterproductive to me.