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Originally Posted by DMcCunney
These days, it's doing well indeed. Apple has demonstrated that good product design sells. And having an Apple store where you can get iPhone apps is reassuring for the consumer in one respect: anything got there has been theoretically vetted by Apple and should work as expected on the iPhone.
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There were plenty of app stores for PDA's, yet Apple's App Store for the iPhone has gotten the most publicity and tons of downloads. The idea is easy to grasp, and easy for people to touch the icon and start download apps. It's certainly not perfect, but Apple nailed the overall concept- similar to the original iPod.
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But Apple's desire for control may come back to bite them. Among other things, developers are complaining because the NDA they have to sign to get the SDK to develop iPhone apps not only prevents them from revealing anything about it, it also prevents them from comparing notes with other developers about how to use various features and address particular problems.
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The NDA has since been changed, it is now okay for developers to discuss programming on the iPhone.
I believe it's only communications from Apple that are under the NDA.