I've gotten Italian language Kobo emails to my Kobo account email addresses ... and never even looked at the Kobo Italy storefront let alone bought from there.
It's one of those Kobo type phenomena ..... you know .... have an account with Kobo, be alert and be surprised!!
Anyway up in the Discounts thread there are reports of this Italian language email being received from people of lots of countries ..... so if you get one of them then just appreciate that you're 'normal' and that this sort of thing is not too unusual for Kobo.