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It's a non-issue for people that post on message boards for digital devices. But it is an issue for general consumers. Not because they can't fathom the concept of having more than 1 store, but because some may or may not ever become aware of other stores, or might unsuccessfully search for some game or app that they heard of, because they are at the wrong store.
It's a bit of an inconvenience as well, having to enter credit card information and registration for multiple sites. I mean I don't really care, but if you ever need to re-download something it's a no-brainer at the Apple App Store. With my old Palm PDA's I had to go hunt down registration codes, or Handango or PalmGear logins, etc.
I think the single store approach is generally better for the Kindle, if not for all Kindle owners. The G1 is a bit more techy oriented than the Kindle or iPod, so it's no big deal.
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