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Originally Posted by fjtorres
Just yesterday, Target joined the ebook-vending fray and Feedbooks acquired a very good ebook reading app to front their bookstor (aldiko).
They certainly don't seem to think Amazon's "monopoly" is unassailable.
Oh, and if Target is in the game, can Walmart be far behind?
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While it's great to see Target doing something with ebooks. I don't believe this partnership with Librify will worry Amazon (or anyone else) very much. According to the USA Today article [bold mine]:
http://www.usatoday.com/story/money/...brify/9480717/
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The service will be targeted at women, especially young professionals and moms of the coveted Millennial generation. Target is vague on the details at this point, saying more will be revealed this summer. But Stone Herman says there will be promotions and discounts for Target shoppers who arrive at librify.com through Target's website, and in-store displays will promote the partnership.
"It is a great solution for bringing a digital book experience to the Target guests who have long enjoyed our "Club Picks" selections," Target spokeswoman Erica Julkowski says. "We are proud to partner with Librify to offer a differentiated experience, which focuses on social connectivity and book clubs."
Target employees choose a new "club pick" every month based on what they personally are reading. Stone Herman says Librify will be able to leverage this curation expertise and capitalize on Target's brand.
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It sounds like the new service just converts their print "club pick" to a digital one as selected by Target employees. This is similar to every other book club in the country.