Quote:
Originally Posted by HarryT
It would actually be illegal in the UK for the manufacturer to set the price of the product. A retailer has the legal right to sell the product for any price they wish to, whether that be higher or lower than the manufacturer's recommended retail price. I don't know if US law differs in this regard.
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To the best of my knowledge for the US a manufacturer may set an MSRP, manufacturers suggested retail price, and in certain circumstances my also set a minimum retail price.
It gets tricky in that while an MSRP isn't something a store is required to charge it is at the same time legal for a manufacturer to terminate business with a retailer who prices below MSRP if they wish to. If the manufacturer and retailer get together and agree that a certain price will be charged it is then considered price fixing.