The Aura has very nice proportions (size and weight wise). It's very easy to hold. Yet I have an Aura HD, but only because I had it before the Aura was available. I love it for its great and sharp screen but if I hadn't ever read on an Aura HD I would go for the Aura in the blink of an eye.
The best device isn't necessarily the one with the best screen if other features are more important to the user.
Does that make sense to you?