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Tax loopholes for large corporations cannot be closed easily by single governments.
The "everyone is doing it" argument is rather lazy and it ignores that negative public perception of a company can hurt a business quite seriously.
Walmart tanked in Germany not least because it was seen as a bad employer and Starbucks has been hurt after being called out for its aggressive tax avoidance in the UK.
Book buyers may even be more sensitive with regard to such issues than customers of a discount store like Walmart.
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