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I hope authors are paying attention to this battle (especially indie authors). This is a large red flag --take it as a suggestion. Get your books on as many retailers as possible. Maybe open your own store. Maybe gain some knowledge about other readers/devices and do giveaways/gift certs for some other stores and not just Amazon. (I've actually seen a trend for the giveaways to include a paypal gift cert a the prize so that it can be spent at any retailer).
Because the day will come...when Amazon decides they can negotiate lower commissions for us indies.
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