Quote:
Originally Posted by meeera
Why would you compare the price of a Kindle Basic to a Kobo Aura? It's more like to the Kobo Touch or Mini. Kobo Aura is more equivalent to the Paperwhite 2.
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Because they represent the two extremes, of course.
If the charge is that people buy Kindles because they are cheap, that is the Kindle they get. And it hasn't changed significantly in over two years. Whereas the Aura is marketted as a premium reader at a higher price than its predecesor.
It's not about the devices but about the buyers.
Ages ago, in the dawn of the PC era Adam Osbourne observed that "adequacy is sufficient" when criticized for the functionality of his first transportable computer product line. Story-focused readers just want adequacy. The simplest and easiest experience they can get. And, in mature markets, they are legion.