I only use <i> and <b>, since I find that <em> and <strong> are describing what the content is and that is not always the same as the effect I want. To me the fact that <em> is presented in italic is coincidence... I am all for describing the content (like p for paragraph, etc), but then I would also need tags like <thought>, <foreign>, etc to catch all the use cases for <i>, <b>, etc
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