It's DRM that's destroying ereader inovation. Without propriatory DRM on ebooks any company could build an ereader that could buy from any store. And no forcing everyone to use epub and Adobe's DRM isn't the solution. DRM not only supresses ereader inovation, it surpresses format inovation and greatly harms small independent ebook sellers. With the exception of DRM on library ebooks DRM is utterly evil. And useless for it's stated purpose.
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