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Market power makes all the difference. So no, I'm not as upset when someone with 20% of the market acts shitty as I am concerned when a corporation with 80% of the power does.
That's why I'm more concerned about Microsoft's practices with Windows than I am Apple's with the Mac. But I'm more concerned with Google's practices with search than I am Microsoft's practices with Bing.
I'm not concerned about what Amazon does with it's kindle hardware, it's new tv streaming box or it's forthcoming phone. How Amazon wield's it's near monopoly power with ebooks is a big concern...far more than Apple.
What Apple does with iTunes is of far more concern to me than what Amazon or Wallmart does with their music sales.
Perhaps you see the pattern. Market forces can only be market forces with competition. Sometimes through fair means or not, a company gets such a large percentage of a given market that all by themselves, they can act anti-competively and have to be treated more strictly in THAT given market.
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