If I didn't have a massive TBR of owned books already and if those services could be used on eInk devices, I'd be very interested - when reading 10+ books a month, most of those "disposable" (in other words to be read and hopefully enjoyed well enough once), I feel no particular compunction to "own" every single one of them.
As it is, I have too many books already bought and I can't read fiction comfortably on either my phone or the iPad, so it's sadly useless for me at this point. But I do like the idea in principle.
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