MobileRead Forums - View Single Post - Publishers Weekly: Will the Agency Model Survive?

eschwartz · 05-20-2014, 08:36 PM

I ask why does an iPad need to cost so much.

There is no real baseline against which iPads should be measured.

Conversely, ebooks can be compared to pbooks; then we can say, if x is a fair price for pbooks then why does the same product as an ebook cost about the same when there is less cost in producing?

iPads are considered to be a fair markup because they established the price first, and there were no comparable products that had a lower margin.

05-20-2014, 08:36 PM	#60
eschwartz Ex-Helpdesk Junkie Posts: 19,421 Karma: 85400180 Join Date: Nov 2012 Location: The Beaten Path, USA, Roundworld, This Side of Infinity Device: Kindle Touch fw5.3.7 (Wifi only)	I ask why does an iPad need to cost so much. There is no real baseline against which iPads should be measured. Conversely, ebooks can be compared to pbooks; then we can say, if x is a fair price for pbooks then why does the same product as an ebook cost about the same when there is less cost in producing? iPads are considered to be a fair markup because they established the price first, and there were no comparable products that had a lower margin.