Thread: Price Setting vs Price Fixing
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Old 05-20-2014, 07:46 AM   #18
elemenoP
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Have you ever seen a product on Amazon that had a slash through the price and it says "Add to Cart to see the price"? That is because Amazon is selling the product for less than the "minimum advertised price."

http://consumerist.com/2007/09/26/wh...ertised-price/

I just finished "The Everything Store," a book about Amazon and Bezos (I highly recommend it!). There was a very good discussion about Wusthof's (the high-end German knife maker) difficult relationship with Amazon, and how it hurts a brand when a big retailer discounts the price. You can try to read it here if you are interested:

http://books.google.com/books?id=t95...%20map&f=false

eP
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