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Bose is great at marketing and has built a brand that retailers generally don't feel the need to discount. Many audiophiles feel that while their products aren't bad they are overpriced for what you get compared to competitors (mainly their home theater stuff), but this doesn't matter with the general market where the Bose name is often associated with the best. They have put out some very well regarded noise cancelling stuff lately (the QC20i's are considered some of the best in that price range) and retailers don't have to discount it to sell it. It's a premium branded product with a smaller markup than some brands and consumers at a certain level seek it out without sales. That said various retailers do have Bose sales from time to time. Amazon had a Bose winter sale. Crutchfield, Onecall and others also sometimes have sales on Bose stuff. The $280 earbuds (Bose has dropped them to $279) are something retailers don't feel the need to discount. BTW, watch out if you find very highly discounted QC20i's as there are fakes on the market.
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