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Each company can set their own price that they suggest the stores sell for, and can even probably tell stores that they will not be given any future business if they DON'T sell for the MSRP. Stores agree to this ahead of time, and get around it by bundling additional items for little or no extra cost. TADA, a deal.
If several companies get together, say, Wii, XBOX and Playstation, and decided that all future products would be priced in a certain range (small difference allowed) and no one must deviate from that price point or lose all business from hardware, then that is price fixing. (No, I'm not saying they have done this, they work more on my first example model)
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