Sony seems to have
started a new viral marketing campaign on the tail of the very successful Microsoft Origami marketing efforts.
The video is on the US Sony site, so it's likely the new product will be available for US consumers. And James Kendrick points out that it has a label of "ar_ux_teaser" on the URL, which can't help but make one wonder if that's some kind of tie to the UX PDAs of the past. More likely we would think it would be along the lines of recent rumors about a new Sony UMPC, as some kind of extension of the Vaio line. The final screen says "New from Sony VAIO... Is your finger really the gatekeeper?" That might refer to the difference between a UMPC and a Tablet PC, because you can use your finger with a UMPC, but Tablet PCs require a battery powered active sylus so you can't use your finger to control it.
To get a feel for the Vaio line, you can take a look at this artistic overview
video of the existing product line at the Sony site. I've also attached a picture of an interesting UMPC model with built in EDGE for cellular data with Cingular coverage.
As of today, the final screen also says, "Come back tomorrow for more." I think I will!
Via
JKOnTheRun.