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You buy a license. There's no reason in theory why that license couldn't include terms to allow the kinds of things that people want when they say they want to "own" the book - resale or other transfer, format-shifting, lending etc - and some of these are included in some vendor's standard terms. The problem is that at the moment the licenses are drawn up by the copyright owner (or a proxy such as a publisher or vendor) and you either get to take or leave it.
If you wanted these rights as a matter of course you'd need some new legislation as pdurrant says.
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