Quote:
Originally Posted by Steve Jordan
Well, to be fair, plenty of celebrities have that effect on people... that's why they do commercials. So I'd call it the celebrity-shill mentality, not to pin it all on Oprah. Besides, if people weren't responding to their shilling, often with a comical lack of forethought, it wouldn't matter what the celebrities did.
Sure, a lot of people are probably going to check out the Kindle, and a few of them may be disappointed in the experience. On the other hand, getting the Kindle that public exposure will be great for e-books in general, and should lead to a greater public awareness of the market overall. It might even help other readers work on homogenizing themselves into just a few popular formats (bandwagon, ahoy) and thereby give people better hardware choices.
|
Very few celebrities have the 'shill factor' of O. Yes, it IS the Ophrah mentality.
Public exposure to the Kindle is not the problem here. Again, its the wild
"buy it but don't know what it is, what it does, and don't' need to, but look at how sincere she is and how much she loves it" effect that will hurt.
There is a world of difference between wanting a Kindle because its what you want,
and wanting a Kindle because Oprah loves it.