Quote:
Originally Posted by BearMountainBooks
Luna is a relatively new imprint and happens to be popular at the moment, but from what I see authors still use it as a stepping stone.
It may continue to serve that purpose or they may (as they kind of tried in the past) try to sell author services to keep some income and be able to groom some authors to other imprints.
One thing they can do is be totally digital unless a book sells well. Other companies are doing that and it does cut costs. For all I know they already have a line that is totally digital. I don't recall...I know Carina Press has digital only unless sales reach X. ... Can't think if Avon has that too...
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Luna has launched the careers of several good fantasy writers but they don't just deal with newcomers: Mercedes Lackey has one of her more popular series (TALES OF THE 500 KINGDOMS) with them. Then again, Lackey is so prolific she needs to be everywhere.
No single trad pub house can keep up with her output.
Anyway, LUNA specializes in semi-romantic Fantasy; as in 70% fantasy-Adventure, 30% relationship. The ones I've read are solid and polished. HC would be well advised to keep their acquisition managers.
(I'm pretty sure CARINA started out as a Harlequin spinoff for digital first. Not sure if they're part of HQ but from what I've heard their authors aren't terribly happy with their Harlequin-esque pricing and royalties.)