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Prime Data?

The Amazon smartphone’s secret weapon: Prime Data

BGR has learned from multiple trusted sources that Amazon is planning to offer a unique wireless data plan alongside its first smartphone, which is set to launch in the coming months.

The plan is tentatively named “Prime Data,” and it will be positioned as one of several key selling points for the phone.

Amazon is holding details of the data package very close to the chest and as a result, our sources were not able to confirm exactly what the company has in store for Prime Data. Several sources were willing to speculate based on limited knowledge of Amazon’s plans, however.

More than one trusted source we spoke with told BGR that Amazon’s smartphone could be made available exclusively on AT&T’s network in the United States. If that is in fact the case, Prime Data could be the first high-profile deal based on a setup similar to the carrier’s new “Sponsored Data” program.