Quote:
Originally Posted by arsingh1
As most e-readers are android based(If I'm not wrong), Why can't companies make e-readers where in one can install e-reading apps of amazon, nook etc... on it? Thereby giving more flexibility to the consumers. 
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Some readers are Android based, but others are Linux based.
It's not that they can't make such a device. Onyx-Boox (
i63 and others) has done some work with this and the Earl reader is supposed to run Android when it comes out and there are others. It's that they choose not to because many people want/demand cheaper and cheaper devices. In order for it to make business sense for companies like Amazon, Kobo, B&N to sell these devices for as little as they do (at or near cost) they want you at least somewhat locked in to their ecosystem so they can make up for selling the device at cost by making a profit on selling you content for it.