Quote:
Originally Posted by arsingh1
As most e-readers are android based(If I'm not wrong), Why can't companies make e-readers where in one can install e-reading apps of amazon, nook etc... on it? Thereby giving more flexibility to the consumers. 
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That would be silly, what we actually want is as much separation between book files and readers as possible. Assuming we want to stick with a markup style format for books than the ideal situation is something along the lines of what Kobo does - selling books in a standard format that'll work in any reader but are also available with not yet standard-ised features in their own reader software across multiple platforms.
Unfortunately, with Amazon and their restrictive practices having such a big proportion of current sales the current situation may prove one that's difficult to change.