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Because you, and many Mobile Read posters, are outliers. Most people in the US barely read a book a year. I am assuming that my Mother is deemed a heavy reader and she buys about 2 books a month for her Kindle.
E Readers, like pretty much everything, are built for the median user not the extreem users. The median user needs enough memory for 10-30 books a year and probably does not store them all on their device. They need something that they can read on for 30 minutes to an hour a day without having to recharge. They don't care about storage options, adjusting fonts, adjusting margins and the like. They want to buy a book, change the font size, read it in bed, and fall asleep.
To build an e reader that would make the extreem reader, which probably 25% of mobile read users are, would require a faster processor, extra memory, additional firm ware development, additional support, an sd card slot, and speakers. All of which mean an e reader that is more expensive then what is on the market today. There are not enough extreem users to justify making such a device so it doesn't exist.
I appreciate the passion that folks have for books on this site, I just wish that people could see that they really are the minority. Check out some of the smaller companies that make e readers that are more customizable. I know they are more expensive but they probably will fit your needs better then Amazon, Kobo, or Sony.
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