Quote:
Originally Posted by rollei
Interesting that Kobo needs to rely on the agency model to survive.
Wonder if the agency model or wholesale model is better for the consumers.
Understanding The Agency Model |
The wholesale model allows for loyalty programs, basket pricing, promotional bundles, micropay rebates, and other ways for vendors to differentiate themselves. With agency, the only ways vendors can differentiate themselves is with exclusive titles, deeper catalog, better customer service and policies. And in the US, all those favor...who?
Yeah, Agency is great.
Edit: another way to put it is that under wholesale, publishers control what they receive and the retailer controls what the customer pays, whereas under agency the publisher controls both and the retailer neither. Which is why Agency killed and crippled so many small ebookstores.