Quote:
Originally Posted by speakingtohe
My feeling is that the object or experience is the main attraction. The social media aspects a distant second.
Helen
|
Social *media*? Definitely.
But there is more to social than Facebook, Twitter, et al.
And that drives *some* consumption. Like the teen horror flicks, weekend football parties, sports bars...
It is in the personal, private sphere that the old mass consumption rules are (thankfully) breaking down.