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Originally Posted by jswinden
I think the only way they will strengthen their business is to hire programmers who can get the firmware working correctly on their readers. Otherwise they are a dead eReader company walking. I still find it amusing that Sony closed their eBookstore and turned it over to Kobo, a company on the edge of dying. No doubt Amazon is rejoicing.
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I seriously doubt the majority of ereader owners even know what a firmware is. The ereader does exactly what Joe the Reader wants it to do. It's the people on Mobileread that Kobo can't satisfy.
What they really need is some decent marketing and distribution.
Laying off 15% of your staff is never good but I'm not willing to give them up for dead yet.