There is also the same desire to have certain things that is mostly a personal appeal of said thing.
When I was very young the Christmas catalogue was a source of both joy and pain. So many things I wanted and usually I would get one. Never two that I recall. Of course that made me more fortunate than most of the world's population, but try telling that to a 10 year old
Then it was clothes and music.
Now that I am fortunate enough to afford most of what I think I want, the urgency and desire is much less. Perhaps because I don't tweet? (well I tweeted once, but I think I got away with it).
My feeling is that the object or experience is the main attraction. The social media aspects a distant second.
Helen