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While I have Kobo readers that I'm fond of, I buy most of my books from Amazon. I'm very leery of purchasing a book from Kobo and not knowing if I'll be able to download it until after the purchase. There's also a limit on the premium that I'm willing to pay to support Kobo. The vast majority of the books that I've checked before purchasing were more expensive on Kobo's site, usually at least $2 more and sometimes twice as much. Very few of the books I've wanted to purchase recently allow the application of coupons (maybe I'm just incredibly unlucky). I'm not going through the hassle of "traveling" when I can just go buy the book from Amazon at a reasonable price.
I've come to prefer sideloading my books anyway, since I can replace the fonts, font sizing, and line height from the publisher. That applies regardless of the source of the book. It's not an issue of 'bad formatting', just what is easiest on my eyes for extended reading.
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