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I have not seen a Kobo in person in the US. I have not seen it at a store or being used. The only advertising I hear for it is on NPR which reaches a niche audience. A niche audience that probably already has e-readers and those who don't are part of the "I only read paper books" crowd. No problem with that attitude but not the best marketing. Toss in a wonky firmware and you have an e-reader that could be a competitor but is not really working all that hard at it.
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