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fjtorres · 04-24-2014, 10:42 AM

ZDNet has some estimates on the size of Prime and the cost of Prime Video:
http://www.zdnet.com/amazons-hbo-dea...tag=TRE17cfd61

"The analyst also estimated that Amazon will spend about $2 billion to license streaming content in 2014, up from $1.2 billion in 2013. Again, it's all about Prime engagement for Amazon. Kirjner adds:

We think there are more than 25 million domestic Prime homes, possibly going to 40 or 50 million in a few years. Clearly a portion of these will sign up for Netflix. But we believe a number of these may decide they don’t need Netflix, either for their children (as Amazon children's content improves) or for themselves as they find enough content within Prime Video.

Either way, Amazon's recent Prime price increase has likely been spent with the HBO content licensing deal."

04-24-2014, 10:42 AM	#369
fjtorres Grand Sorcerer Posts: 11,732 Karma: 128354696 Join Date: May 2009 Location: 26 kly from Sgr A* Device: T100TA,PW2,PRS-T1,KT,FireHD 8.9,K2, PB360,BeBook One,Axim51v,TC1000	ZDNet has some estimates on the size of Prime and the cost of Prime Video: http://www.zdnet.com/amazons-hbo-dea...tag=TRE17cfd61 "The analyst also estimated that Amazon will spend about $2 billion to license streaming content in 2014, up from $1.2 billion in 2013. Again, it's all about Prime engagement for Amazon. Kirjner adds: We think there are more than 25 million domestic Prime homes, possibly going to 40 or 50 million in a few years. Clearly a portion of these will sign up for Netflix. But we believe a number of these may decide they don’t need Netflix, either for their children (as Amazon children's content improves) or for themselves as they find enough content within Prime Video. Either way, Amazon's recent Prime price increase has likely been spent with the HBO content licensing deal."